Federal Direct is Sold by Graphic Arts Advisors to Arna Marketing Group

MOUNTAIN LAKES, NJ, April 24, 2025—Graphic Arts Advisors (GAA), a leading M&A advisory and consulting firm serving clients in the printing, mailing, packaging, and graphic communications industries, is pleased to have served as exclusive M&A Advisor to Federal Direct in the sale of selected assets of the business to Arna Marketing Group.

Federal Direct engaged GAA to market the company to potential strategic and financial suitors, with the goal that a buyer would continue to service the company’s client base of national corporate customers. A full-service direct mail and print solutions organization, Federal Direct offered a diverse set of capabilities, SOC 2 Certification, and jumbo printed rolls for industries looking for secure print and mail.

The GAA team, which included Mark Hahn, Senior Managing Director, and Michael Wurst, Managing Director, led a targeted outreach process and identified a select list of qualified suitors for the Company. Recognizing that the industry continues to consolidate, GAA and the principals of Federal Direct came to the conclusion that joining another forward-looking direct mail organization afforded the best outcome for all constituents of the company. GAA identified Arna Marketing Group as a highly complementary fit for the Federal Direct business.

Angela Stubbs, President of Federal Direct, shared her thoughts on the sale, “The transaction with Arna came at the right time for us. We are pleased that Arna has the resources, technology, and capacity to maintain and expand upon our customer relationships.”

“Federal Direct attracted substantial interest in the marketplace, and multiple serious purchase offers were received,” stated Wurst. “Our client ultimately chose Arna Marketing as the buyer due to their up-to-date technology and automation, including the scale necessary to readily absorb Federal Direct’s customers’ business. In the current choppy business climate, we still find considerable buyer interest, particularly when a buyer is looking for revenue to utilize capacity.”

GAA was uniquely qualified to assist Federal Direct in this type of transaction, which often requires continued involvement by the M&A advisory team after the business is transitioned to the buyer. John Hyde, Esq., GAA Managing Director-Special Situations, is managing the orderly wind-down of retained assets and liabilities for Federal Direct after the M&A closing.

About Graphic Arts Advisors:

Graphic Arts Advisors, LLC is an M&A advisory and consulting firm focused exclusively on the printing, packaging, mailing, marketing production services, and related graphic communications industries. Graphic Arts Advisors publishes The Target Report, a leading monthly trade commentary and overview of industry direction based on publicly reported transactions. Graphic Arts Advisors is headquartered in Mountain Lakes, NJ, with advisors throughout the US.

For more information, please visit https://www.graphicartsadvisors.com/.

Contact:

Mark Hahn

Senior Managing Director

Graphic Arts Advisors

mark@graphicartsadvisors.com

973-588-7399