SOURCE - The Target Report
Two Innovators in the design and manufacture of machinery used in graphic-related industries recently filed for bankruptcy, bringing to light the challenges of being out front with new ideas. One company pioneered an entirely new method of coloring thread, enabled by digital printing technology. The other abandoned more than a century of experience in the very traditional business of building bookbinding equipment in an attempt to position itself for the possible future when content goes all digital.
On-Demand Thread Dyeing in Demand
It started with a simple idea. Apply inkjet technology to thread to create colors on-demand.
The traditional method to sew a multi-color embroidered design on promotional branded garments is to change the spool of thread multiple times, or employ machines with multiple stitching heads, each drawing from different color threads.
Instead, if you could simply dye white thread in real time, in-line, and in any color, you could sew a multi-color logo without ever changing the thread. Swedish technology company, Coloreel Group AB, pioneered this idea, met all the challenges to perfect it, and introduced on-demand thread dyeing to the embroidery market. As the machine whirrs away, the thread changes color as called for by the software-driven design integrated with the market-leading automatic embroidery machines. With the Coloreel technology, colors across the spectrum are available at all times. As an added bonus, gradual fades and color transitions, never possible before, are now options.
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